The “QuietComfort III” is a campaign and product crossover between Bose (one of the leading headphone/earbud brands) and Vibes (one of the leading sensory earplug brands). The idea behind the campaign as featured in the “campaign rationale” is to create earbuds that feature the hi-definition sound quality and capabilities of Bose earbuds with the noise filtration of sensory earplugs. I then created a campaign with simple and direct visual and ideas that made people with audio sensory issues welcome and comfortable to learn more. (Product Visuals are the Bose QuietComfort II)
Creadive Director, Graphic Designer, Photo Retoucher, Copywriter, Market Researcher, Social Media Designer, Print Designer
Campaign RationaleMagazine AdTransit AdInstagram Carousel Ad
Delta Airlines has a long rooted history in technological innovation of the airline industry, as such their campaign should reflect that. This campaign uses two large innovations in the industry that Delta had a hand in, space travel, and international travel. Used in a format that has become a large part of society only over the past 10-15 years; social media.
Social Media Designer, Copywriter, Digital Designer, Market Researcher, Art Director
Created a drink brand from scratch including: product, invitation to a launch event, and carrier. The design represents the GTA neighbourhood Long Branch.
A multiformat (print/social media) single ad that uses different elements and principles of design. Reign is a new brand of energy drink that many people have not heard about. It is primarily used and branded as a pre-workout drink. The ad gives people enough info and intrigue into the product to continue looking for more info on the product while staying more as a show-not-tell ad.
